| Johannesburg Concert Part of the 24-Hour, 7-Continent Concert Series
to Combat Global Warming Expected to Reach Over 2 Billion People on 7/7/07
Live Earth Announces Artist Line-ups and Ticketing Information
Tickets Go On Sale Monday, June 11, 2007 at 9 a.m.
JOHANNESBURG (JUNE 11, 2007) -- Live Earth today
announced the artist line-up and ticketing information for Live Earth South
Africa, which will be staged at the Coca-Cola Doma, just outside of
Johannesburg.
The 24-hour Live Earth concert series will begin in Sydney, Australia on July 7, 2007 and continue across
all 7 continents with events in Tokyo, Japan; Shanghai, China; Johannesburg, South Africa; London, United Kingdom; Hamburg, Germany; Istanbul, Turkey; and Rio de
Janeiro, Brazil, before concluding in New York, United States.
Live Earth South Africa will feature the following acts live on stage:
Tickets go on sale on Monday, June 11, 2007 at 9:00 a.m.
Tickets can be purchased through Computicket online: http://www.computicket.com or by phone on 083 915
8000, or any outlet country wide. Tickets cost R250, which includes all service
fees.
Live Earth was founded by Kevin Wall, CEO of Control Room, the company
producing the concerts globally. Live Earth will bring together more than 100 of
the world's top music acts to inspire an audience of over two billion people to
trigger a mass movement to combat global warming. Live Earth seeks to inspire
its global audience to make meaningful and lasting changes in their lives and
spur action by corporations and governments to turn the tide on global warming.
"Music is an international language that has the power to move people," Wall
said. " Live Earth's 24 hours of music spanning all 7 continents will move
people in every corner of the planet to take action against global warming."
Live Earth marks the beginning of a multi-year campaign led by the Alliance
for Climate Protection and other international non-governmental organizations to
move individuals, corporations and governments to take action to solve global
warming. Former Vice President of the United States Al Gore is the Chair of the
Alliance for Climate Protection and a Partner of Live Earth.
"Live Earth is taking place across all seven continents because the climate
crisis affects us all -- and all of us must be a part of the solution," Gore
said. "Live Earth will engage individuals, corporations and governments to take
action against the climate crisis."
Live Earth also announced that supermodel, actress, singer and author Naomi
Campbell will be speaking from the stage at Live Earth Johannesburg.
"I'm proud to be a part of Live Earth and I'm especially proud that we are
joining forces here in South Africa," said Campbell. "Nowhere is the issue of
global warming more critical than in Africa. Live Earth Johannesburg will not
only unify Africans on this issue, it will connect the crisis here with the rest
of the world." Exclusive online media partner MSN is helping Live Earth reach
people in every corner of the globe. Live Earth Johannesburg will be streamed
live on 7/7/07 at http://liveearth.za.msn.com. MSN's 39 localized web portals
worldwide attract 465 million monthly users.
The Live Earth Concerts for a Climate in Crisis will be hosting the African
leg of the concert at Maropeng, the visitor centre to the Cradle of Humankind
World Heritage Site. Maropeng, the Setswana word meaning 'returning to the place
of our origins' denotes the universal relevance of the Cradle of Humankind as
the ancestral home of all, marking the birthplace of the human species in the
continent of Africa. It is a large and extraordinarily beautiful area showcasing
ancient history, human beginnings, adventure and discovery, and it is here that
the human footprint began.
The Live Earth production team will implement new "green event" guidelines
that will address the major areas of impact of live events, including recycling,
food and beverages, packaging, transportation, energy, water usage, and the
event site itself. From power generation at the concerts to garbage generated by
concert goers, Live Earth will seek to "design out" waste and become the model
for future live entertainment events.
Live Earth is partnering with companies who share the commitment to helping
people live a more energy efficient lifestyle. smart is the world's only automaker
serving as an Official Partner. Unlike any other vehicle, the new smart fortwo
combines a modern, individual lifestyle with environmental protection by setting
the standard in urban mobility and offering the lowest CO2 emission of any
vehicle on the market. Philips, as the world's leading lighting supplier, joins
Live Earth as an Official Partner. Philips was the first to introduce the energy
saving light bulb in 1980 and has put environmental product improvement at the
heart of its business with its EcoDesign program since 1994, increasing its
green product range year by year.
Coca-Cola is committed to bringing music experiences to its consumers. Music
as a key connection platform allows Coca-Cola the opportunity to give key causes
a voice. As the brand is for everyone and the survival of the planet is critical
to everyone, Coca-Cola is proud to be the Local Beverage Partner of this event.
Live Earth is being produced globally by Control Room, of which Kevin Wall is
the CEO. Control Room has produced and distributed more than 60 concerts since
its founding in 2005 featuring Beyoncé, Madonna, Green Day and the Rolling
Stones, among others. The Live Earth concert at Maropeng is produced by BIG
Concerts, South Africa's premier live music promoters.
For more information, visit www.liveearth.msn.com and www.liveearth.org.
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