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MTV Video Music Awards Moves to Brooklyn for First Time
By Philiana Ng ,  The Hollywood Reporter

The Hollywood Reporter -- The MTV Video Music Awards are headed to Brooklyn.

This year's 30th annual awards show will be broadcast live from the Barclays Center on Sunday, Aug. 25, The Hollywood Reporter has learned. This will mark the first time the VMAs will take place in the New York borough.

To announce the location, MTV began releasing eight photos at 5 a.m. PT/8 a.m. ET featuring the Moonman in front of various locations on the network's Instagram and official Twitter accounts, "documenting" the Moonman's journey from last year's location (Los Angeles' Staples Center) to the Barclays Center with the #RoadtotheVMAs hashtag. At 10:30 a.m. PT/1:30 p.m. ET, an image of the Moonman at the Barclays Center will be released, coinciding with the announcement.

Since the VMAs first began in 1984, the awards show that honors music videos have been broadcast from various venues in Los Angeles and New York City (Manhattan), and once in both Miami and Las Vegas.

For the past three years, the VMAs were held in Los Angeles. The last time the music-centric show was in New York City was in 2009 at Radio City Music Hall.

Last year's VMAs, airing on a Thursday, dropped more than 50 percent in viewership from 2011 with 6.1 million viewers.

The multi-purpose Barclays Center opened in September 2012, and is the home to NBA team the Brooklyn Nets. Jay-Z, Barbra Streisand, the Rolling Stones and Coldplay have since performed at the indoor arena, with Beyonce and Rihanna set to perform later this year.

E-mail: Philiana.Ng@thr.com Twitter: @insidethetube

Related article on THR.com:

VMAs 2012: 'Twilight,' 'Teen Wolf,' 'Awkward' Stars Reveal Whose Music Video They'd Want to Star In (Video)

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Find more online: THR.com

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