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SAG-AFTRA Commercials Contract Reached
By Jonathan Handel ,  The Hollywood Reporter

The Hollywood Reporter -- SAG-AFTRA and the advertising industry have reached a tentative agreement on terms for successor agreements to the television and radio commercials contracts, the union announced Saturday. The deal is subject to approval by the SAG-AFTRA national board of directors at its April 20-21 meeting and then to ratification by the membership.

No details of the deal were released, and the union said none would be until the board’s review.

STORY: SAG-AFTRA Commercials Contracts Extended One Week

“We’ve made essential gains for SAG-AFTRA members and I couldn’t be more pleased,” said SAG-AFTRA co-president and negotiating committee national chair Roberta Reardon. “These contracts provide our members with the solid foundation they need to sustain their careers and families.”

“These negotiations have been a positive and productive continuation of our longtime partnership with commercial performers and their representatives,” said Joint Policy Committee lead negotiator Douglas J. Wood. The Joint Policy Committee represents advertising agencies and large national advertisers.

“We worked together with the JPC to achieve a deal that responds to the needs of SAG-AFTRA members and delivers real improvements for working performers,” said SAG-AFTRA national executive director and chief negotiator David White.

Formal negotiations between the 34-member (26 seated members and 8 alternates) SAG-AFTRA Negotiating Committee and the Industry began February 14 and concluded April 6, at 1:49 a.m. EDT, in New York.

The JPC was represented by Wood, Stacy Marcus, and David Weissman with Reed Smith LLP, Linda Bennett with Saatchi & Saatchi, Kim Stevens with Arnold Worldwide, and Kathleen Quinn with the American Association of Advertising Agencies (known as the 4A’s).

SAG-AFTRA was represented by Reardon, White, Negotiating Committee Vice Chairs Sue-Anne Morrow, Allen Lulu, Ilyssa Fradin, and David Hartley Margolin, co-lead negotiators Ray Rodriguez and Mathis Dunn, and Senior Advisor John McGuire.

Among the issues that were known to have been on the union’s wish list are the following, although nothing is yet known as to their resolution, if any:

* annual wage increases, rather than the triennial schedule that has been the norm;

* a significant increase in pension and health contributions, which are currently at a percentage rate that’s lower than what motion picture and television producers and studios pay;

* changes related to Internet commercials;

* the increasing amount of non-union work; and

* moving all television commercial work from the AFTRA commercial agreement to the SAG commercial agreement, which is largely the case already. The two agreements are virtually identical in any case.

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Email: jhandel99 at gmail dot com

Twitter: @jhandel

Related article on THR.com:

SAG's David White Becomes Sole Exec Director of SAG-AFTRA (Exclusive)

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